Media
The Brain Science Podcast and Blog
Dr. Ginger Campbell - June 28, 2007
Episode #15 of the Brain Science Podcast is an interview with Dr. Read Montague of the Baylor School of Medicine. We discuss his recent book, Why Choose this Book? How we Make Decisions (2006).
Download to the interview in MP3 format
KPFT 90.1FM Houston
The New Capital Show - May 3, 2007
The New Capital Show with Leo Gold is progressive talk radio and TV with a mission. The New Capital Show covers politics, environment, economics, business, science, religion, and philosophy.
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SETI Radio Network
The End of Science: A New Beginning - November 1, 2006
Ten years ago, to much protest, John Horgan sounded the death knell of research with his book "The End Of Science." He joins us for an update on this provocative thesis.
Also, it seems that reports on the death of science have been greatly exaggerated: we report the latest developments on the frontiers of neuroscience and string theory. Plus, from jet packs... to clone farms... to a slingshot to the moon; promises for the future that were made and broken. And, last and (admittedly) least: the SETI Institute Players.
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Lichtenstein Creative Media - Creating Media that Matters
The Infinite Mind - Empathy - November 23, 2005
This week on The Infinite Mind we're talking about Empathy. We explore the science of the complex system in our brain that allows us to tune in to each other's emotions. More...
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Leading Edge - BBC Radio 4
Trust - Geoff Watts - March 31, 2005
How do you decide who to trust and who not to trust? It's one of the key issues that monitors our social interactions with our fellow human beings.
Now researchers at Baylor College of Medicine in Houston, Texas have revealed what is going on in our brain as we decide who is trustworthy and who is not. More...
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Houston Public Radio - KUHF 88.7
Houston Scientists Study Brain Trust Relationship - Laurie Johnson - March 31, 2005
Houston scientists have new data on how the brain registers trust between people. The local study tracks the brain's physical responses to trust. More...
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The Kojo Nnamdi Show - WAMU 88.5FM
Advertising and Neuromarketing - Corey Flintoff - February 7, 2005
Advertisements are everywhere, and as the Super Bowl shows, sometimes the commercials get as much attention as the programs they accompany. But are these ads also finding a way into our heads? A look at new methods in marketing and advertising, including using MRI machines to see inside the heads of consumers.
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Science Update - AAAS
Cola Brains - Justin Warner - November 11, 2004
The taste of a popular soft drink might owe more to a succesful marketing campaign than its ingredients.
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Discovery Channel Canada
NeuroMarketing - Daily Planet
A new field called neuromarketing looks inside the consumer's brain to find likes and dislikes.
Watch the interview now
Houston's Channel 11 News - Up Close
Coke vs. Pepsi? It could be all in your head
It's no secret that advertisers try every way they can to appeal to our appetites, our fears, our vanity and to try and get our business. But wait till you find out how advertisers are trying to get inside your head.
Interview is no longer avaiable online.
All Things Considered - NPR News Program
Neuromarketing: The New Horizon - January 10, 2004
Companies are spending millions trying to get inside consumers' minds -- literally -- through the emerging field of neuromarketing. They're using MRI scanners to see how human brains respond to new products and advertising. NPR's Jon Hamilton reports.
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Here & Now - 90.9 WBUR Boston
NPR interview with Dr. Read Montague (Baylor College of Medicine) and Dr. Jon Cohen (Princeton U.)
New Theory Examines Brain Function - Studies show that many brain functions occur subconsciously, like the message that moves your hand away from a flame, but the new theory postulates that many complex brain functions that govern major life decisions may also be triggered subconsciously.
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Wired for Wealth - CNN/Money Interview
CNN Interview: Dr. Sanjay Gupta interviews Dr. Read Montague (Baylor College of Medicine) and Dr. Gregory Berns (Emory University) - October 1, 2002
This piece focused on brain imaging work that relates how the brain computes the value of events in the world. In particular, the program highlighted the way the one type of reward (fruit juice) changes the perception of the value of monetary gains. This surprising finding illustrates how brain science is beginning to impinge on our understanding of how individual humans make decisions about money.
Watch the interview with Windows Media Player
Mysteries of the Brain - KUHF Interview
KUHF Interview: Laurie Johnson interviews Dr. Read Montague (Baylor College of Medicine)
Scientists in the Texas Medical Center are studying the human brain and how it responds to different situations. Testing the brain can be as simple as measuring the reaction to your favorite soft drink.
Download the interview with Real Player