Most people love
surprises.
Scientists at Baylor College
of Medicine and Emory University may have discovered why some people
actually crave the unexpected.
"Until recently,
scientists assumed that the neural reward pathways, which act as
high-speed connections to the pleasure centers of the brain,
responded to what people liked," said Read Montague, Ph.D., an associate professor of
neuroscience at Baylor. "However, when we tested this idea in
brain scanning
experiments, we
found the reward pathways responded much more strongly to the
unexpectedness of stimuli instead of their pleasurable
effects."
Through a unique
collaboration between Baylor's Center for Theoretical Neuroscience,
led by Montague, and Emory's Functional Neuroimaging Group, led by
Gregory S. Berns, M.D., Ph.D., scientists are beginning to reveal
the biological basis of the human attraction to surprising events.
Sam McClure, a Baylor doctoral candidate, also contributed to the
study published in the April 15 issue of the Journal of
Neuroscience.
The Baylor and Emory
scientists used functional magnetic resonance imaging to measure
changes in human brain activity in response to a sequence of
pleasurable stimuli, in this case, fruit juice and water. In the
study, a computer-controlled device squirted fruit juice and water
into the mouths of research participants. The patterns of juice and
water squirts were either predictable or completely
unpredictable.
Study
participants took the test while lying down with their heads
stabilized. They were told nothing about what would take place. As a
result, the brain was a clean slate, allowing scientists to clearly
see what area of the brain was registering activity.
Contrary to the
scientists' expectations, the human reward pathways in the brain
responded most strongly to the unpredictable sequence of squirts.
The area of the brain called the nucleus accumbens, which scientists
previously have identified as a pleasure center of the brain,
recorded a particularly strong response to the unexpectedness of a
sequence of stimuli.
"We find that so-called
pleasure centers in the brain do not react equally to any
pleasurable substance, but instead react more strongly when the
pleasures are unexpected," Berns said. "This means that the brain
finds unexpected pleasures more rewarding than expected ones, and it
may have little to do with what people say they like."
Both Berns and Montague
think their work may provide a better understanding of addictive
diseases and disorders of decision making in humans.
"We believe that the new
findings may help clarify the pathways involved in addiction to
drugs such as heroin and cocaine, which are known to disrupt the
normal function of the nucleus accumbens," Montague said. "Other
addictive disorders such as gambling also appear to influence this
same brain pathway."
The study was
supported by the National Institute for Drug Abuse, The National
Alliance for Research in Schizophrenia and Depression and the Kane
Family Foundation.
Source: Baylor College of
Medicine |