Most people love surprises.
Scientists at Emory University and Baylor College of Medicine may
have discovered why some people actually crave the unexpected.
Through a unique collaboration between Emory's Functional
Neuroimaging Group, led by Gregory S. Berns, M.D., Ph.D., and Read
Montague, M.D., Ph.D., at Baylor's Center for Theoretical
Neuroscience, scientists are beginning to reveal the biological
basis of the human attraction to surprising events. Sam McClure, a
Baylor doctoral candidate, also contributed to the study published
in the April 15 issue of the Journal of Neuroscience.
The Emory and Baylor scientists used functional magnetic
resonance imaging to measure changes in human brain activity in
response to a sequence of pleasurable stimuli, in this case, fruit
juice and water. In the study, a computer-controlled device squirted
fruit juice and water into the mouths of research participants. The
patterns of juice and water squirts were either predictable or
completely unpredictable.
"Until recently, scientists assumed that the neural reward
pathways, which act as high-speed Internet connections to the
pleasure centers of the brain, responded to what people like," said
Montague. "However, when we tested this idea in brain scanning
experiments, we found the reward pathways responded much more
strongly to the unexpectedness of stimuli instead of their
pleasurable effects." Study subjects were told nothing about what
would take place. As a result, the brain was a clean slate, allowing
scientists to clearly see what area of the brain was registering
activity.
Contrary to the scientists' expectations, the human reward
pathways in the brain responded most strongly to the unpredictable
sequence of squirts. The area of the brain called the nucleus
accumbens, which scientists previously have identified as a pleasure
center of the brain, recorded a particularly strong response to the
unexpectedness of a sequence of stimuli.
"We find that so-called pleasure centers in the brain do not
react equally to any pleasurable substance, but instead react more
strongly when the pleasures are unexpected," Berns said. "This means
that the brain finds unexpected pleasures more rewarding than
expected ones, and it may have little to do with what people say
they like."
Both Berns and Montague think their work may provide a better
understanding of addictive diseases and disorders of decision making
in humans. They believe that the new findings may help clarify the
pathways involved in addiction to drugs such as heroin and cocaine,
which are known to disrupt the normal function of the nucleus
accumbens Other addictive disorders such as gambling also appear to
influence this same brain pathway.
The National Institute for Drug Abuse, The National Alliance for
Research in Schizophrenia and Depression, and the Kane Family
Foundation supported the study.
Note: This story has been adapted from a
news release issued for journalists and other members of the public.
If you wish to quote any part of this story, please credit Emory
University Health Sciences Center as the original source. You
may also wish to include the following link in any citation:
http://www.sciencedaily.com/releases/2001/04/010415224316.htm